• By Ryan
  • August 4, 2026
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AI Isn’t Killing Search. It’s Splitting It.

For the past year, one question has dominated conversations about AI and SEO: “Is AI replacing Google Search?” A major new study suggests that’s the wrong question. Researchers analyzed more than 1 million high-volume keywords across 379 brands, representing 35.4 billion monthly searches spanning eight major industries. It’s one of the lar